Brand Activation
Holidays are coming! Can you hear it?
For the second year in a row, Silverside AI is proud to have partnered with The Coca-Cola Company to bring the magic of their iconic Holiday Caravans to screens big and small around the world.
Building on last year’s acclaimed AI reimagining, this year’s campaign once again celebrates the joy and nostalgia of Coca-Cola’s beloved Holiday Caravan — a global symbol of cheer since its 1995 debut — while pushing creative boundaries with new generative technology.
Behind the scenes, a core Silverside team of five collaborated with more than 20 talented professionals across disciplines to craft multiple versions of the campaign as it evolved toward its final form. The result is a celebration of creativity, collaboration, and holiday spirit — all powered by AI innovation.
Discover the creative process and challenges we overcame while bringing this project to life.





