Brand Activation
From loops and HDR to sharper image-to-video fidelity and cinematic camera movements the possibilities of Ray 3 are so vast they can feel like chaos — but for artists who know the tools, that chaos becomes beautiful. Silverside brought together its artists and creative technologists to channel that energy into a surreal world powered by Ray 3’s new features. The story begins in a subway and unfolds into a fantastic, musical journey where giant creatures, playful ideas, and impossible wonders collide. To capture this variety, we invited ten artists to contribute their wildest concepts, then shaped a unifying look that allowed all those visions to coexist. Edited together, the result is a cinematic piece as expansive, unpredictable, and alive as Ray 3 itself.