Project

Pierce's Pledge

A terrifying statistic: every week in America, a child is killed by their own parents during divorce proceedings and custody battles. As you read this, statistically two have died since Christmas. Pierce's Pledge prepares family law attorneys with a commitment to expect their clients to declare weapons and firearms they may have in their possession, and to store them in a secure off-site location with a third party, as permitted by state and federal law.

Silverside AI worked with Pierce's Pledge and founder, Lesley Hu, to amplify the life-saving mission of the pledge with this PSA generated using a mix of artificial intelligence and hand drawn art. Pierce died four years ago today. This is for him. Please watch. Then share with family lawyers and those going through a divorce. Know more at piercespledge.org.