Quay Sunglasses

Quay came to us with an ask for a Holiday campaign that felt elevated, cinematic, and unmistakably true to the brand. A hero spot featuring eight of their most popular glasses—then expanding those moments into individual product vignettes that could each stand on their own. The hero film was versioned out for in-store, website, and all social channels, while the vignettes were optimized for performance across digital and social platforms.

We fine-tuned AI models for every SKU, capturing Quay’s signature acetate, glass, and metal finishes with microscopic precision. Each product became its own digital hero—animated through our proprietary production tools that let us control lighting, reflection, and motion with the nuance of a live-action shoot, but the scalability of AI. From there, every asset was handcrafted, refined, and versioned across multiple aspect ratios and formats—over eighty in total. The result was a campaign that unified premium storytelling across every touchpoint: cinematic, modern, and distinctly Quay. When technology meets craft, scale becomes an extension of creativity.