Supersure

We built Supersure's first AI-generated campaign from the ground up. Character, world, and story. At the center is a bad broker named Gary: oblivious, poorly timed, and full of jokes about the coverage you don't have while your business floods, burns, and crumbles around him. Creating Gary's identity was a core challenge. His performance, wardrobe, and comedic timing had to feel consistent and instantly recognizable across every 15-second spot, all generated entirely with AI. Each "Don't Get Super Screwed" video drops him into a disaster alongside a real business owner who's just learned their policy doesn't cover much at all. Beyond the campaign, we crafted AI Polaroid-style photographs across 12 industry verticals. Candid, flash-lit moments capturing the nuances of small business life.