SVEDKA Super Bowl

For SVEDKA’s historic debut in the Super Bowl, SILVERSIDE partnered with Sazerac to put the brand’s iconic Fembot on advertising’s biggest stage, marking the first vodka ad in the Big Game in decades and the first Super Bowl spot produced primarily with generative AI.

Built as a human-led, AI-powered production, the spot blends performance, choreography, and character storytelling. Real human dance performances formed the foundation, with AI used in controlled, iterative passes to translate that motion into the Fembot, preserving character consistency, movement accuracy, and Super Bowl-level craft throughout the process.

Rather than treating AI as a shortcut, the team developed a custom, multi-stage pipeline that combined human direction with machine precision. Modular builds, multi-pass refinement, and extensive finishing ensured brand integrity while expanding what was creatively possible.

The result is a bold, culture-driven Super Bowl debut for SVEDKA, reintroducing a beloved mascot, sparking conversation around the future of creativity, and proving that AI works best when guided by human imagination.